As another football season dawns, so too does a vast array of weird and wonderful new kit designs. Back in the 90s, there was outcry if a club launched a new kit each season. These days, some clubs launch as many as 4 or 5 each summer. The argument of course is that you don’t have to buy it – and you don’t.
Many do though, and the rise in popularity of the game has seen a huge demand for new shirts continue to grow. The idea of being an actual supporter has long since transcended the act of participation – actually going regularly to watch the team in person, and in its place are the new die hards, whose passion plays out in front of a tv screen, with their replica shirt worn with pride. It’s a strange world we live in, but one which RÆBURN are characteristically trying to make the best of.
These surplus shirts can be folded neatly away for a few years and sold on depop or eBay to another generation of fans. Or they can be repurposed in the name of something far more genuine and wholesome.
The RÆBURN KIT:BAG concept involves taking discarded and generally well-used football shirts that are no longer wanted and breathing new life into them as the basis of bags. If football has become something of a bandwagon in recent years, so too has the idea of sustainability, but for Christopher Raeburn and his brand, it’s been present from the start. This is just another chapter in a strong ethos that involves minimum consumption, using things that already exist. For now, the concept remains just that – an idea, a statement and something that’s just worth doing. Stay tuned though, as the process is revealed further.
Check raeburndesign.co.uk for more
