Remember when we used to write a lot of stuff for the Great Divide? Couple of years back, now. They had some nice stuff then they just stopped being a shop. Shame.
Our ear remained glued to the ground though, and when the shop had new life and fresh impetus injected into it recently, we were straight on it.
New owners and a very refined eye for product and brands with a story are the order of the day for the new TGD. American heritage brands with combined centuries of history make up the bulk of what the Great Divide are doing these days. They place their faith in brands you can trust to get the job done and look great while doing so.
They’re one to watch once again, especially now they’ve just released their AW18 lookbook, featuring a who’s who of classic U.S brands.