OG menswear dons YMC were one of the first brands that Oi Polloi stocked back at their Tib Street store in 2002. The brainchild of design duo Fraser…
Having just celebrated 25 years of production, London’s YMC is a brand that’s seen trends come and go. Fortunately, they didn’t set off with the intention of tracking…
Timex have a strong history of timeless designs, which is funny when you think about it, isn’t it? Their T80 model is one of those watches for everyday…
The subject of sunglasses is one that can polarize opinion. That’s it. That’s the joke. That’s all I’ve got. Sunglasses, polarize? Never mind. To open with a cheap…
It takes a certain something to put on (and indeed pull off) a short-sleeved shirt. If any shop out there can put together a little collection of said…
This minty, modernist masterpiece is the Sugden Zip Sweatshirt from Y.MC. and features, it has to be said, one of the greatest logos we’ve seen in quite some…
YMC’s ode to the oversized eighties comes in the form of this garment-dyed, heavy cotton canvas jacket that’s new for SS21. Featuring a classic point collar and Western-style…
It would appear that Fraser and the YMC design crew have been listening to seminal hip hop album ‘Three Feet High & Risin’ given the name of this…
Sorry to disappoint you if you’re a lifelong Coronation street fan but this superb sweatshirt from YMC is named after the legendary British amp manufacturers Sugden rather than…