Up until this morning, I had no idea that ‘ASICS’ is actually an acronym. Kihachiro Onitsuka renamed ONITSUKA Co. to ASICS in 1977, naming it after the latin…
Launched at the opening of last week’s landmark C.P. Company retrospective in Lancashire, the adidas Spezial x C.P. Company story embraces both brands and their resonance to working-class…
Having been to a couple of shoe factories in my time, I can confirm it’s a genuinely fascinating process to observe. I’m all for pretending not to care…
Oi Polloi’s relationship with adidas takes many forms, but often, it’s their collaborations and insistence which stand out the most. In this instance, Oi Polloi’s Uncle Nige tugged…
Did you know, the 1863 Slater’s Directory of Manchester & Salford lists 640 ‘Taverns and Public Houses’ operating in the cities? That number is far lower today, and…
The cheese and wine of adidas’ terrace lineup, the adidas Cord is one of those scarcely three stripe silhouettes we really should see more of. Arriving, as the…
Bringing a trainer back from the archive is a bit like remastering an album. You take what went before and apply contemporary technology and techniques to enhance what…
Ahead of the forthcoming C.P. Company exhibition in Lancashire, the brand has joined forces with adidas Spezial to announce their exciting new collaboration. To do this, they’ve commissioned…
The New Balance 327 is NB’s retro go-to. The 327 draws inspiration from a range of OG runners released in the 1970s, namely the 320 (1976), 355 (1977),…