What do you do when all your favourite brands cost an arm and a leg? Wait for a John Anthony sale, of course. The thing about John Anthony…
This article was first published in Proper Mag 39 The Emperor’s New Clothes is a Danish folktale that relates an ethical lesson about vanity. Within it, the Emperor…
Sportswear is the broadest of terms. If you’re going to the gym, you’ll grab your sportswear. If you’re knocking about at home you’ll probably be wearing some version…
Almost three decades since it first emerged from the genius mind of Massimo Osti, Left Hand has made a timely return to the fashion landscape. Having left an…
ST95’s latest SS22 lands with select retailers the world over. ST95 was created by Massimo Osti in 1995 and worked as a highly creative and technical sideproject away…
Raiders of the (L)Osti Archive. First published in Proper Mag 19, Summer 2016 The mythical Osti Archive in Bologna is talked of in hushed and reverent tones, almost…
Shadow Project’s new glass-linen is an eye-catching addition to the Osti powerhouse… With every quarterly release, it seems that Stone Island invent – or conjure – something entirely…
adidas Spezial returns with a fresh Pre-Spring 2022 collection featuring archival silhouettes. Gary Aspden’s adidas Spezial line returns this February with a curated collection of footwear and apparel. …
Easy Rider, A Long Way Down, Benjamin Button. Leather jackets should always tell a story… It’s no secret that leather jackets are the perfect attire for adventurous spirits,…
With a wealth of experience picked up while building a range of celebrated brands – chiefly Stone Island and C.P. Company, Massimo Osti launched ST95 in – unsurprisingly…
C.P. is instantly recognisable – signature goggles on the arm, details on the hood, and arms. It’s a classic. This piece, in particular, has a kangaroo pocket, thick…
Always here with the great graphics, Fresh have just stepped into sale and they’ve got Lawrence ‘Chunk’ Cohen to help them. While they may be nursing sore heads…
What is it with Patta and their wonderful collaborations? I can’t think of too many brands who get their partnerships so on point. Favourites with us were their…
As C.P. Company celebrates its half-century this year, it’s the perfect time to reflect on the work of Massimo Osti. Like the brands he created, his influence on…
Yep, we’ve started doing these again. Yep, we’re narcissistic enough to believe you’re really interested in what we’ve been up to this week… what we’ve laughed at, liked…
It’s true what they say, you can’t beat a good spot of layering. A technique as old as time, whilst that act of putting one thing on top…
On the day when Moncler acquired Stone Island, there’s yet more interesting news from the stable of Osti-founded brands. UK-based Left Hand Studios Limited has acquired both brands…
If you’re not aware of ‘Singles Day’ then it’s a relatively new phenomena that looks set to overshadow Black Friday this year in terms of online shopping, have…
In celebration of the spookiest day of the year our mates at DJK are offering a horribly good 20% discount on all of their gorgeous garms. As if…
The Roulette end of season sale is in full effect with up to 50% off pieces from some of our favourite brands. Here’s our favourite bits currently on…
It’s been quite a year for us here at Proper with the many tentacles of our agency having reached out to all manner of exciting people and projects.…