I had a proper Greek day the other day, without really meaning to. I sat there scoffing a Gyros, then had some Greek yoghurt afterwards. Just as this…
To refer to anyone as ‘having knits’, especially so early into the new school year could conjure up inappropriate images, but thankfully Admiral Sporting Goods is here to…
A Scouse mate used to say to me: “It’s shorts weather 365, lad”, which means that, despite the title, the summer shorts below aren’t just for the summer.…
Tiger Head. Sounds like a pub chain in Nepal. Like the Bulls Head but more endangered. Or maybe Tiger Head would be a good name for an IPA.…
Sportswear is the broadest of terms. If you’re going to the gym, you’ll grab your sportswear. If you’re knocking about at home you’ll probably be wearing some version…
The premium heritage arm of the pioneering sportswear brand returns to a familiar Yorkshire city. Reconnecting with its roots has been a key part of the journey of…
Like a pair of hardy denim jeans, or your favourite Red Wing boots, there’s something enduring about a well-made sweatshirt. Just like the aforementioned wardrobe staples, a good…
Avid Proper followers will be aware we’re pretty tight with these guys, but as ever, we only get involved with stuff we believe in. Admiral’s mothership should require…
Admiral’s future is craft-focused and minimalist… Admiral Sporting Goods Co. is a lot more than sporting goods. While their history is rich with sporting references – you might…
By now you’ll be aware that the pioneering football brand Admiral have been making moves of late. While they’ve made their name by focusing largely on their influence…
This weekend is the one which sees the sun finally emerge through the clouds, teasing you to come out to play. With the football now seemingly a distant…
Inspired by the monochromatic photography in their archive that documents over 100 years of making some of the world’s best sportswear, Admiral Sporting Goods Co. have just dropped…
Clearing out the decks for their new seasonal arrivals Admiral Sporting Good Co. have made some decent discounts on their AW stock with up to 50% in reductions…
Honouring their prestigious past of creating high-quality sportswear for over 100 years legendary British brand Admiral Sporting Goods Co. have created a pair of socks par excellence. Crafted…
Named after the location of a cycle track that was once home to the Leicester fosse, the Belgrave waffle t-shirt pays homage to the home town of both…