Some brands, like Fred Perry, defy monopolisation by any single era. Having influenced everyone from Northern Soul mods to skinheads, Amy Winehouse and Andy Murray, the brand’s impact…
Representative of inclusivity, diversity and independence, the Fred Perry Laurel Wreath is so much more than just a logo. For decades the emblem has been worn as a…
There’s something about this Fred Perry cardigan that reminds me of bowling shirts – in a good way. Like everything that’s good about bowling: The Big Lebowski, Homer…
Fred Perry is quintessentially British. So is Nicholas Daley – the Scottish, Jamaican, London-based menswear designer. His collections have always explored notions of heritage, from manipulating the use…
This track top – all sporty and white – really throws back to Fred Perry’s tennis roots. When Fred Perry started, it was intended to compete with the…
Well, isn’t this right up our street? I mean, it literally is just up the street from where we sit but that’s not what I mean. Fred Perry…
If you’re feeling swamped by plans ever since lockdown ended, and your bank balance doesn’t know what’s hit it, well… you’re not alone. What with the Euros in…
Fred Perry is a brand which has always resonated in Manchester more than most. Whether it’s Fred Perry himself being born just outside Manchester in Stockport, or the…
Founded by the enigmatic tennis pro of the same name, Fred Perry has long since transcended its roots as purely a brand at home on the court. It’s…