A Scouse mate used to say to me: “It’s shorts weather 365, lad”, which means that, despite the title, the summer shorts below aren’t just for the summer.…
Fred Perry x Loverboy third collaboration rounds off the brands’ series. London-based, Glasgow-born Charles Jeffrey and his high fashion label LOVERBOY are known for DIY-punk-queer designs. Jeffrey was…
For the first time since 2020, Fred Perry and Raf Simons have joined forces again to celebrate the DIY community that surrounds the two brands Take one look…
Some brands, like Fred Perry, defy monopolisation by any single era. Having influenced everyone from Northern Soul mods to skinheads, Amy Winehouse and Andy Murray, the brand’s impact…
Representative of inclusivity, diversity and independence, the Fred Perry Laurel Wreath is so much more than just a logo. For decades the emblem has been worn as a…
There’s something about this Fred Perry cardigan that reminds me of bowling shirts – in a good way. Like everything that’s good about bowling: The Big Lebowski, Homer…
Fred Perry is quintessentially British. So is Nicholas Daley – the Scottish, Jamaican, London-based menswear designer. His collections have always explored notions of heritage, from manipulating the use…
This track top – all sporty and white – really throws back to Fred Perry’s tennis roots. When Fred Perry started, it was intended to compete with the…
Well, isn’t this right up our street? I mean, it literally is just up the street from where we sit but that’s not what I mean. Fred Perry…