For Spring/Summer 2017 Levis Vintage Clothing have focussed on 1967, the year of the Summer of Love, a defining moment in their home-town’s history that gave birth to…
A lot of people don’t get Gosha, but Proper Mag has been donning post-Soviet gear for, like, years now, so we definitely understand everything. Following the first drop of…
I love the Working Class Heroes crew, as they know their way around some decent garms as much as they like to have a good time. So rather…
My Uncle Graham (not his real name) can make a bats wing out of a part of his body it’s best not to mention. It’s a Christmas Party…
The world of abstract expressionism and American art that erupted out of post-war America reached its zenith at New York’s 9th Street Exhibition in 1951 where the avant-garde and surrealist…
Remember when we told you all about Skepta and the Levi’s Support music project a few months back? Well the big Support Music Weekender at the V&A happened…
Fusing the influences of the 1960s San Franciscan counter-culture and motown loving Mancs Oi Polloi’s recent mission to Levi’s HQ has resulted in a superb collaboration in 511…
Seeing as denim jackets pretty much last forever, there’s really no point in buying an ‘alright’ one or a raw version that needs loads of breaking in. As…
Occasionally in the Proper mag office we’ll stop listening to Blossoms/ACR/early Elton John singles and get deep into a mix over on soundcloud. The sound suppliers guaranteed to have…
Remember I told you that there was a Levi’s 501 doc happening today? Well it’s arrived and it’s proper fucking ace. Split into three short episodes it features…
https://www.youtube.com/watch?v=QyOhs-C_M1c&feature=youtu.be I dunno about you guys but I first fell in love with 501s courtesy of those motown soundtracked ads that Levi’s did back in the mid…
If you think you know all about denim then check out this crew and then give your head a massive wobble. Because you my friend know nothing about…
I really, really love LVC. Mainly because of the sheer quality of their stuff but also because of their heroic passion for provenance. Take this season for example where they’re…
https://www.youtube.com/watch?v=0koq6qb7wjU&feature=youtu.be DRESSING LIKE A SKATE-BOARDER IS NOT A CRIME. Seriously though how mint is this video? The top Levi’s threads and four-wheeled frolics on display are in some…
The good thing about clothing made with skateboarders in mind is that not only is it designed to make you look real rad whilst riding the rails but…
For SS15 the ever impressive Levi’s Vintage Clothing have done a photo-shoot on a level of style and detail that Martin Scorsese would be proud to put his name…
Attention all you young folk, there’s a new trendy denim store in (London) town we think you should all know about. Quite unlike our beloved LVC *makes sign…
Kazuki Kuraishi is perhaps most well known for his impressive creations for the likes of Bape, adidas 84-Lab, Levi’s & Neighbourhood, though next year he is stepping out…
If you’re a bonafide selvedge-head of the highest calibre then pray to the good lord above that this year one of your presents is a denim wallet bearing…
If you’re wondering who the hell John Speed is then you may be more familiar with his nom de plume Rebel-yüth. Though it’s highly unlikely that he uses…
I always forget about the Summer sales me. I’ll be there happily bumbling along in the sunshine and then ker-twat! those marvellous emails all appear from your favourite…