Our ever-changing list of brands we like best will always have a berth set aside for Adsum. It is therefore particularly relevant to our interests when they somewhat…
It may come as no surprise to hear we’re not really huge rugby fans here at Proper. Nobody cares much for the game and one of us (ok,…
As George McFly said in the true-to-life documentary series Back to the Future, if you put your mind to it, you can accomplish anything. That is true of…
Are we all ready to tentatively step back into denim yet? Because we will, it’s inevitable. In preparation for this certainty, Adsum have been quietly evolving their own…
Adsum have once again come up with the goods for SS23, with a first drop that takes inspiration from their Northeast USA home. It’s an area that can…
We’re back with another of our monthly random round-ups. And despite the new stuff arriving in stores being geared towards the warmer months, the colour palette is positively…
Apparently the snow is on its way again, so with that comes another excuse for us to bore you about outerwear again. The angle this time is stuff…
Perennial Proper favourite Adsum recently launched a legion of layers to suitably equip you for most autumnal occasions. While their big jacket energy has always been strong, they’ve…
This Weekend Wears, we think anyway, is a nice, grown-up way to do the end of autumn and the beginning of winter, with a nice combination of materials…
Been a few days since we trawled the web for nice things to share, but here we are again, this time focusing our lens on luggage. There was…
There was a time when the generation gap was so wide that your Dad was most definitely from a different era. He wore a shirt and tie or…
However Adsum SS22 gear is styled, it shines. When Adsum styled their SS22 range, they did it against a backdrop full of colour. There was bright yellow, bold…
It’s the end of an era for Adsum and Merrell, as the pair close their trio of collaborations with the 1TRL MTL Long Sky. You know what they…
The NYC brand Adsum shines light on summer with a range of relaxed and sporty silhouettes. Stop packing, we’ve got an idea. Instead of sorting through your favourite…
All the best collaborations are lacking in cynicism and come from a mutual appreciation. Basically, the best collaborations are organic. On that basis, it could be said Adsum…
They’re back. Adsum. Doing Adsum stuff. Ask us on a random day and it’s fair to say our ever-shifting top ten brand list will feature Adsum highly. Consistently…
Unless you’ve been living under a rock, you’ll either be absolutely enthused by Arc’teryx’s meteoric rise to fame or utterly bored of it. If you’re a Northerner with…
We’ve been writing about Adsum and celebrating them as a firm favourite for a few years now. We were absolutely won over, in fact, when Pete Macnee, Adsum’s…
Few cities maintain a sense of cool in the face of extreme weather in quite the same way New York City does. It’s a place I’m somehow yet…
Adsum is a New York-based brand with a Latin name that has been stocked at Manchester-based Oi Polloi for some time now. The name, in Latin, is equivalent…
Occasionally we discuss doing some sort of league table of brands, with points awarded for various elements of what we think makes clothing really good. While we’ll never…